The long trail of gunpowder has been carefully placed around bike and rider alike. And now the match has been dropped. Welcome to the fully operational Luv Cycles online store and interactive website that’s already lighting fires in the eyes of cyclists everywhere. One idea…one pen…one journal…one Luv. That’s how we came to be all grown up. Just an art project turned bike brand and now you have a bonafide team of friends and riders dedicated to Grass Roots Racing. It’s more than just grass roots though…it’s originality…it’s creativity…it’s NOT your average bike brand. This is a feeling, this is Luv Cycles. Each Luv tee is vintage soft and numbered by series because they’re art…because they’re real. A little company with a big heart that wants to put out a premier product. Cutting corners on the dirt is not an option to you and it’s our promise that we’ll never cut corners when it comes to putting a hat on your head or a shirt on your back…guaranteed.
What does it mean to wear the Luv logo? It’s means that you still lift legs during the season. It means your body’s beat up from hard riding and you still ride your singled rigid. It means you’re under-trained for a century but you’ll do it anyway because it’s not in your blood to give up…and you really want that pint glass. Most importantly it means YOU belong. Don’t just wear it, be it. Be a better rider than you were yesterday. Be faster than you’ve ever been. Don’t shift just pedal. Help a newbie who’s out by him/herself change out a tube. Give someone your last CO2. Remember…someone did it for you.
Remember the last time it happened? When you were up out of the saddle pushing so hard that it felt like you were coming up off the dirt. When you were faster than you were the day before and you weren’t breathing half as hard. When you felt like you belonged only JUST RIGHT THERE. Now you belong JUST RIGHT HERE. Get your Luv Gear and wear it proud. It’s not for the weak or the weary but then again you’re neither of those.
Welcome to where you belong…Welcome to your new team…Welcome to your new addiction.
Live Unchained and Vigorious,
Luvroc.
Mountain biker and Baltimore proud. I finally convinced my bike to let me construct my own "about the author" directly after a carbon induced anodized love making session. These posts are intended to entertain (even if only me), annoy (you know who you are), occasionally plagiarize (thanks!), and critique the weak. I often don't care if I spell incorrectly nor do I really know how to use apostrophe's...here fixy, fixy. 